The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
More...

Multichannel Customer Experience

Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals. Smart marketers realize the importance of establishing a strong presence across digital channels to seize a greater share of the market. But how can marketers widen their reach while maintaining control over their messaging across so many channels? Chief Marketing Officers (CMOs) worldwide struggle with this paradox as they pursue MultiChannel Marketing (MCM) to tap key revenue streams. Ignoring certain channels is not an option: The result is a devastating loss of revenue as rival companies quickly fill gaps in underserved channels. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
More...

Customer Experience is an International Challenge

Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth. Companies are losing business because of bad customer experiences. European companies are especially out of touch with customer needs and they often lack the resources, skill, or understanding needed to become fluent in addressing the customer expectations in each national market. But the demand for a better customer experience is a universal constant, and unhappy customers will take their business elsewhere.
More...

Poor Customer Experience Hurts the Bottom Line for Financial Services Companies

Learn how to develop a business process that help customer experience and application development professionals work together to accelerate. A poor customer experience does more than simply affect a single transaction; taken as a whole, such experiences can drastically hurt a company's bottom line. Recent research commissioned by Adobe Systems and conducted by Forrester Consulting shows that the Financial Services industry is prone to conflicts within the customer experience process, more so than many other industries. Additionally, these negative customer experiences have been found to have a direct impact on customers' likelihood to purchase and recommend an institution's products.
More...

Poor Online Customer Experience Creates Disloyal Customers

Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth. Studies show that both B2B and B2C customers consider most online business experiences quite dissatisfying. But more and more people are using online resources when doing business with companies, and customers who have poor online experiences are increasingly likely to avoid those companies in the future.
More...