Breaking Up Is Hard To Do

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until... Meet Jane. Jane works in marketing and struggles with misplaced files, miscommunication with her team and clients, and slow approvals. She's ready to call it quits until John saves the day with an online collaboration solution from Central Desktop that can help her: Organize, manage and share files internally and with clients Review, comment on and approve proofs online Centralize project and document discussions with colleagues, customers and partners Assign tasks and set project deadlines
>>>Register to watch the drama unfold

14 Best Practices on Growing your Mobile App Business

Over 500,000 apps are competing for users. App store visibility is key in attracting loyal users who will come back, make a purchase or register. Find proven ways to increase your ROI and get your app in the hands of loyal users. Over 500,000 apps are competing for users. App store visibility - iOS or Android - is key in attracting loyal users who will come back, make a purchase or register. Find proven ways to increase your ROI and get your app in the hands of loyal users. Discover the 14 best practices to make certain your app: Is ranked highly enough to be discovered Gets enough cost effective downloads to scale your business Is downloaded by loyal users who are profitable Mobile app marketing and advertising can be highly effective if utilizing the entire mobile ecosystem while measuring the mobile metrics that matter. Fiksu for Mobile Apps is the industry's first mobile app user acquisition platform spanning the entire mobile ecosystem, helping brands to attract large volumes of loyal users and slash user acquisition costs, in a fast predictable way.
More...

Understanding the Value of a Social Media Impression (A Nielsen Company Report)

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. Advertising with Facebook is effective. Read this recent analysis from Nielsen that explains the difference between paid and earned media and shows how ads with social context increases consumer recall by 60% and purchase intent by 4x.
More...

Get Started with Facebook Advertising - 5 Key Tips to Get Great ROI

Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform. Display advertising gets a bad reputation for being low in CTR and tough to target. But what if there were an ad platform where display ads were ranked by relevancy and CTRs? Want to target display ads based on data provided by a qualified audience, and pay with CPC? Check out Facebook’s evolving ad platform. We interviewed their Director of Monetization on how to best use their newest version. Includes great tips on improving ad spend and effectiveness on the social networking site.
More...

Leveraging Social Media to Make Your Webinar a Success

One way to make your webinar a success is to take advantage of social media, such as Twitter, Facebook, YouTube and LinkedIn. That will allow you to advertise the event; draw more attendees; engage your audience before, during and after the event; and continue the conversation once the live meeting has ended.
Written By: Frost & Sullivan, Presented by: ReadyTalk

Download it here.